The song that makes you call a number you should have deleted a long time ago.
It's odd. For the most part you come to associate top-of-the-line cellphones with advertising campaigns that target the glitzy, glossy lifestyle - completely aspirational value... you want to be that thin girl with the shiny hair. And then on a long tube ride, that line above sticks in my head from the new Nokia campaign so I look it up. And find that the whole series is targeted at what a friend calls the "anti-consumer". It's about finding the flaws, the weaknesses, the frailties, the guilt in us, their potential consumers, and making that completely acceptable, even desirable.
In each of them, there's a person listening to one of the 1,500 songs on their Nokia and buffered by an evocative line.
Reassuring to know I'm not the only one who doesn't call my parents, dials a number I should have deleted, gets into trouble, calls someone oblivious of time zone difference... now if only the Nokia 5300 came free with these habits...
